Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact firstname.lastname@example.org.
SOURCE Experian Marketing Services
For most shoppers, other factors are more important than price
NEW YORK, Jan. 6, 2014 /PRNewswire/ -- A new report from Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality and cross-channel marketing, argues that while many consumers expect to get a deal or discount, others are willing to pay more, provided other needs are met. When asked to select key factors that matter most while shopping, the majority of consumers surveyed ranked price at fourth or fifth place. A store's environment, the brands it carries, convenience and service all ranked higher. Further, nearly 40% of U.S. consumers are unlikely to change their behavior as the result of a discount. The complete report, Deal Seekers, is available to download on the Experian Marketing Services website.
Many marketers employ deep discounting and promotional strategies that, according to Experian Marketing Services, can be damaging to brands and confusing to consumers. "It is critical that marketers know which customers want a deal, who needs a deal and who outright rejects them," said John Fetto, senior analyst, marketing and research, at Experian Marketing Services. "Knowing the difference can help marketers tailor deals and discounts for the right audience, in the right channels. Further, these insights can also increase brand advocacy by strategically rewarding a brand's most socially connected and influential shoppers." Fetto provides more insights on the Deal Seekers research in this video chat.
Deal Seekers categorizes the wide range of attitudes, behaviors and motivations of deal-seeking consumers into six segments and describes social media and coupon usage as well as shopping habits.
The six segments include:
The analysis leverages Experian Marketing Services' Simmons® National Consumer Study, a comprehensive, continuously fielded survey of approximately 25,000 U.S. adults, including both English and Spanish speakers.
About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing. We help organizations from around the world intelligently interact with today's dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits.
For more information, please visit http://www.experian.com/marketingservices.
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2013, was US$4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
Experian Marketing Services
1 212 863 4648
©2012 PR Newswire. All Rights Reserved.