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SOURCE Mars Retail Group
M&M'S World Installs a Sweet Visual Treat for Guests with 3-D Chalk Art Reproduction
MT. ARLINGTON, N.J., Dec. 11, 2013 /PRNewswire/ -- The Las Vegas strip is known for its visual attractions – and it's about to get one more, at least temporarily. M&M'S World® Las Vegas is celebrating the recent opening of its breathtaking new candy wall – the largest M&M'S® candy wall in the world – with a stunning 3-D representation of the wall designed on the sidewalk outside the store.
M&M'S World Las Vegas has partnered with the We Talk Chalk art group to create an other-worldly and magical three-dimensional chalk rendering of the larger-than-life candy wall. Fans can watch the artists bring the visual to life, as well as pose for pictures with the mural once complete.
As part of the growing M&M'S World Las Vegas store, fans now have an opportunity to explore the new candy wall that spans more than 62 feet wide and includes 125 tubes of colorful M&M'S, offering 22 varieties and 11 flavors.
"Las Vegas is known for doing everything over the top, and we took that to heart when we updated our candy wall," said Glen Tetreault, Director of Store Operations, Mars Retail Group. "In fact, if you stretched the Candy Wall vertically, it would stand more than five stories tall, which is even taller than our four-story M&M'S World store!"
M&M'S World stores are located in New York, Orlando, Las Vegas, Henderson (Nev.) and London, each packed with a huge range of exclusive M&M'S chocolates and merchandise, including clothing, kitchenware, bedding, jewelry, and glassware, as well as seasonal items and locally-themed M&M'S® branded products.
About Mars Retail Group
Headquartered in Mt. Arlington, New Jersey, U.S., the Mars Retail Group creates and builds retail businesses that build the brands of Mars, Incorporated. The iconic M&M'S WORLD® stores, located in New York City, Las Vegas, Orlando, and London, currently represent Mars largest retail business. MRG also operates the company's Licensing and My M&M'S businesses, as well as the gourmet chocolate business that is sold under the ETHEL M® brand name
Mars Retail Group is a division of Mars, Incorporated. A private, family-owned company, Mars, Incorporated was founded in 1911 and employs more than 65,000 associates at over 230 sites, including 135 factories, in 68 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world's largest food companies, generating global revenues of more than $28 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience. These segments produce some of the world's leading brands: Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – KLIX® and FLAVIA®; Symbioscience – WISDOM PANEL™, SERAMIS®, CIRKUHEALTH™ and COCOAPRO®.
About M&M'S World
Offering a wide range of M&M'S Chocolate Candies and merchandise, the M&M'S WORLD® stores reflect the huge popularity of M&M'S®, the world's most popular confectionery brand. The stores' merchandise includes apparel, kitchenware, bedding, jewelry, and glassware, as well as seasonal items and specially-designed M&M'S® branded items that reflect the personalities of the cities -- Las Vegas, New York City, Orlando, Henderson (Nevada), and London -- where the stores are located.
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