WLOX Editorial: Shop at home this holiday season

$600 billion - that's how much the National Retail Federation says Americans will spend shopping this holiday season. It is truly the make or break season for retailers as they make 20%, and for some up to 40%, of their annual sales.

As you spend your share of the $600 billion, we encourage you to shop local as much as you can.Remember your buying power is turned over in the local economy.

We all want to save money. And sometimes that could mean buying online or driving to another city. But we suggest that if you give local businesses a chance, you may get just as good a deal.

If you can't do all your shopping locally, commit to a big percentage of your buying locally. A growing local economy helps us all.

That's our opinion, we would like to hear yours. Email your thoughts to editorials@wlox.com.

Rick Williams
WLOX-TV General Manager

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