Viking becoming own distributor - WLOX.com - The News for South Mississippi

Viking becoming own distributor

GREENWOOD, Miss. (AP) - A Viking Range Corp. official says the high-end kitchen appliance manufacturer has become its own distributor to create closer ties to its dealers.

Bill Crump, director corporate and governmental affairs for Greenwood-based Viking, has told a civic club this week that the manufacturer-to-dealer relationship is vital to the company.

The Greenwood Commonwealth reports that Viking has bout 4 of its distributors.

The Middleby Corp., an Illinois food service equipment company, acquired Viking for $380 million in December. The acquisition is Middleby's largest to date.

Crump also says the company is slowly adding jobs back after layoffs earlier this year.

Crump says both The Alluvian, Viking's boutique hotel, and Giardina's, its upscale restaurant, are doing well and will stay in Greenwood.

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