Social media's impact on the track - WLOX.com - The News for South Mississippi

Social media's impact on the track

Posted: Updated:

It's one of the most significant things to change the way fans watch sports on television, particularly NASCAR racing.

Social media has taken race coverage to an unheard of level, and while some say it's a great companion to enjoy the sport, others are warning that just like in news reporting, social media is often one tweet away from trouble.

Walking through the garage area is one of the few times you won't see Sprint Cup Champ Brad Keselowski sending a tweet. With nearly a half million followers on Twitter, he's one of the best pioneers of the sport's newest frontier.

"It gives fans a place and forum and a place to voice their opinions, sometimes I wonder if social media, Facebook, Twitter, is the majority, or the minority which is voicing their opinion," former driver, now broadcaster Kyle Petty told WBTV. "Is one of the most active on social media, often taking on his critics.

Petty says while social media is a lot of fun for fans, you have to be careful with what you read and tweet.

"I don't think decisions need to be made on everything you see on twitter everything that goes on," Petty added.

It is one place where fans can actually communicate with drivers, the media, and each other. Today in the media center at Charlotte Motor Speedway I found writer Dustin Long tweeting about the controversy of the day involving truck series drivers Jennifer Jo Cobb and Mike Harmon, and lots of others were joining in the conversation.

"Pretty immediately we were able to see, we saw our fans, the excitement they had they were able to get this inside information behind the scenes favorite drivers, info they don't normally get," said Josh Hamilton. Hamilton oversees NASCAR's presence on social media and says the sanctioning body is embracing the trend.

"TV can only show three or four cars at time, they can't show the entire 43 car field, so twitter is a great second screen experience along with the nascar.com digital products, fans can then get inside get more info they don't normally get just following the broadcast," Hamilton added.

But Petty points out that social media only survives with racing as long as the experience is first shared through traditional media.

"Twitter doesn't survive in our sport without TV and without radio it really doesn't it, you've got to be watching to see what's going on and understand it," Petty said.

Fans who want to follow their favorite NASCAR driver can just type the name in the search bar on twitter. NASCAR encourages drivers and teams to use social media as often as possible to connect with fans.

Copyright 2013 WBTV. All rights reserved.

  • Most Popular StoriesMost Popular StoriesMore>>

  • Prostitution sting nets 31 arrests

    Prostitution sting nets 31 arrests

    Tuesday, April 20 2010 11:21 PM EDT2010-04-21 03:21:00 GMT
    31 people are in trouble with the law after a three day prostitution sting in Richmond. Police told NBC12 they targeted specific areas where residents and business owners complained about the illegal activity.More >>
  • Two injured Omega Protein plant workers speak out

    Two injured Omega Protein plant workers speak out

    Wednesday, July 30 2014 10:17 PM EDT2014-07-31 02:17:11 GMT
    Two of the men injured in the Omega Protein explosion on Monday are speaking out about the deadly blast. In an exclusive interview with WLOX, the men describe what happened, and how they survived.More >>
    Two of the men injured in the Omega Protein explosion on Monday are speaking out about the deadly blast. In an exclusive interview with WLOX News, the men describe what happened that day, and how they survived.More >>
  • Hundreds of mourners celebrate life of Ja-Naya Thompson

    Hundreds of mourners celebrate life of Ja-Naya Thompson

    Wednesday, July 23 2014 6:54 AM EDT2014-07-23 10:54:08 GMT
    As Ja-Naya Thompson's short life was celebrated, there were a lot of tears and hugs as hundreds of people paid their respects during the visitation and the funeral service.More >>
    As Ja-Naya Thompson's short life was celebrated, there were a lot of tears and hugs as hundreds of people paid their respects during the visitation and the funeral service. People told me they went to Shiloh Missionary Baptist Church for two reasons, to mourn the loss of five year old Ja-Naya and to show support to the parents who must now face life without their beloved child.More >>
Powered by WorldNow

208 DeBuys Road
Biloxi, MS 39531
(228) 896-1313

FCC Public File
EEO Report
Closed Captioning

All content © Copyright 2000 - 2014 Worldnow and WLOX. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.