Hundreds turned out to celebrate the unique history and heritage surrounding the Latin-American culture.
The event is called "Fiesta Fest" was held Saturday at Point Cadet in Biloxi.
Jon Heise beat out four men and a woman in the 2004 Fiesta Fest taco-eating contest.
His strategy, simple.
"I guess practice, and a lot of beer-drinking to get your belly stretched out," said Heise.
Jon walked away a winner, but this year's Fiesta Fest was an event he and his entire family couldn't get enough of.
"That's why we came, for my boys. For them to have fun. It was a family thing," he said.
The taco eating contest was just the beginning of the events at this year's festival.
"We do have some activities for the children. We have the play walks, the air jump walks, and they have the beauty contest. We're going to have folklore dancers performing on stage. We do have also a live band coming out," said Andy Guerra, President, Gulf Coast Latin-American Association.
But it isn't all fun and games, a voter registration booth is set up to encourage young people in the community to exercise their right to vote.
But young or old, Fiesta Fest is to be enjoyed by people from all walks of life.
"We have somewhat of an international theme. The Fiesta Fest is mainly to kind of let the Latin community know that we're doing something for them, and also to put the awareness of the Gulf Coast that there is a Latin community impact here on the Gulf Coast, as well, And to give everybody the opportunity to participate in the food as well as the culture," said Guerra.