ASU drops new Sparky mascot after criticism - WLOX.com - The News for South Mississippi

UPDATE

ASU drops new Sparky mascot after criticism

The new Sparky has a more smiling face than the previous one, with much larger eyes and less sinister-looking eyebrows. (Source: Arizona State University) The new Sparky has a more smiling face than the previous one, with much larger eyes and less sinister-looking eyebrows. (Source: Arizona State University)
TEMPE, AZ (CBS5/AP) -

Arizona State University has decided to scrap the new look of the school's mascot, "Sparky."

The university released an updated version of the costume on March 1 that was designed by an ASU alum who was an ex-Walt Disney Company illustrator.

The plan is for the new Sparky to make its first appearance during the annual ASU spring football game in April. On Tuesday, university officials announced that after receiving feedback it has decided not to change the official image of Sparky to the one released earlier this month.

Instead, the university said Tuesday it's developing an online program that will enable members of the Sun Devil community to pick the features of the costume's head and face. For example, the program is expected to offer a choice between maroon and black horns, different sizes and shapes for the eyes, face shape choices that include a less prominent chin, and options for the mustache and goatee, according to the university's news release. All features offered will be consistent with the identity of Sparky.

ASU officials said they'll continue to use the iconic 1946 drawing on facilities, banners and on some merchandise and apparel.  ASU spokesperson Terri Shafer said an updated, contemporary version of the character will be used in comic books, children's books, animated films and on merchandise and apparel designed to reach younger audiences.

Sparky has been the university's mascot for six decades and is a popular fixture at football games and promotes the university at other public events.

Copyright 2013 CBS 5 (KPHO Broadcasting Corporation). All rights reserved. The Associated Press contributed to this report.

  • Trending StoriesTrending StoriesMore>>

  • Exchange your child's old car seat for a voucher to get a new one at Target

    Exchange your child's old car seat for a voucher to get a new one at Target

    Thursday, April 19 2018 6:27 AM EDT2018-04-19 10:27:04 GMT
    (Source: Target)(Source: Target)

    Are you in the market for a new child's car seat? If you have an old one, exchange it at Target for a voucher that can be used to purchase a new car seat, booster seat, car seat base, or travel system.

    More >>

    Are you in the market for a new child's car seat? If you have an old one, exchange it at Target for a voucher that can be used to purchase a new car seat, booster seat, car seat base, or travel system.

    More >>
  • Trump will skip Barbara Bush funeral, sending first lady

    Trump will skip Barbara Bush funeral, sending first lady

    Thursday, April 19 2018 6:42 PM EDT2018-04-19 22:42:41 GMT
    Friday, April 20 2018 1:06 AM EDT2018-04-20 05:06:00 GMT
    (AP Photo/Pablo Martinez Monsivais). President Donald Trump walks down the stairs of Air Force One during his arrival at Palm Beach International Airport in West Palm Beach, Fla., Thursday, April 19, 2018.(AP Photo/Pablo Martinez Monsivais). President Donald Trump walks down the stairs of Air Force One during his arrival at Palm Beach International Airport in West Palm Beach, Fla., Thursday, April 19, 2018.
    President Donald Trump is not planning to attend the funeral of former first lady Barbara Bush, choosing instead to send his wife, first lady Melania Trump. Trump frequently assailed members of the Bush family...More >>
    President Donald Trump is not planning to attend the funeral of former first lady Barbara Bush, choosing instead to send his wife, first lady Melania Trump. Trump frequently assailed members of the Bush family during his 2016 campaign.More >>
  • BREAKING

    Walter Moody executed by the state of Alabama

    Walter Moody executed by the state of Alabama

    Thursday, April 19 2018 10:15 PM EDT2018-04-20 02:15:05 GMT
    Walter Moody (Source: Alabama Department of Corrections)Walter Moody (Source: Alabama Department of Corrections)

    The state of Alabama has executed Walter Leroy Moody Jr.

    More >>

    The state of Alabama has executed Walter Leroy Moody Jr.

    More >>
Powered by Frankly