Wednesday, May 22 2013 10:20 AM EDT2013-05-22 14:20:48 GMT
Two WLOX viewers sent in pictures of this waterspout spotted Wednesday morning in the Mississippi Sound. According to Doppler Radar Imagery, the waterspout was offshore near Long Beach and Pass ChristianMore >>
Two WLOX viewers sent in a pictures of this waterspout spotted Wednesday morning in the Mississippi Sound.More >>
Monday, May 13 2013 12:24 PM EDT2013-05-13 16:24:04 GMT
MARION COUNTY, MS (WDAM) - A weekend-long drug raid left 22 individuals behind bars, and more arrests to come. According to Marion County Sheriff Berkley Hall, the drug raid is the result of severalMore >>
A weekend-long drug raid left 22 individuals behind bars, and more arrests to come.More >>
Wednesday, May 22 2013 2:56 PM EDT2013-05-22 18:56:54 GMT
(RNN) – Of the 24 killed in the EF-5 tornado that decimated Moore, OK, 10 are children - two of which are infants according to a release by the Oklahoma City Medical Examiner's Office. All the childrenMore >>
Six people are still unaccounted for in Moore, OK. Ten children, which includes two infants, were killed by the EF-5 tornado, according to the Oklahoma City Medical Examiner's Office.More >>
Wednesday, May 22 2013 2:52 PM EDT2013-05-22 18:52:38 GMT
On Wednesday, Moss Point Police Chief Keith Davis announced he is reopening a 2006 cold case involving a double homicide. More >>
On Wednesday, Moss Point Police Chief Keith Davis announced he is reopening a 2006 cold case involving a double homicide. The victims, Brandon Taylor, 24, and Gary Riley, 26, were found shot to death in a Chevy Tahoe.More >>
Wednesday, May 22 2013 12:13 AM EDT2013-05-22 04:13:11 GMT
A British woman who claimed to have hit a cyclist while driving her car and then driving off tweeted about driving off and not caring much about it. But then the cops tweeted back.More >>
The first rule of Twitter - it's not smart to tweet about a crime. More >>
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SOURCE Best Practices, LLC
CHAPEL HILL, N.C., March 1, 2013 /PRNewswire/ -- Whether in the medical affairs group, the sales leadership function, or elsewhere in the pharmaceutical environment, corporate communication is perpetually evolving. The vast array of technological advances that impact every aspect of a company's culture have a particularly large impact on external communications, including targeting business customers and clients.
Due to these ever-changing factors, corporations and professionals must continuously adjust their business-to-business communication strategies and tactics. Measuring the effectiveness of these adjustments is difficult, but also critical as a way to fully adapt to today's communication options.
In order to address these growing communication issues, consulting firm Best Practices, LLC developed a study that explores the various external communication strategies and tactics and how people utilize various communication formats to reach core decision-makers. The report, Best Practices in B2B Communications: How to Effectively Reach Core Decision-Makers, identifies the preferred channels and tools for communications as well as optimum communication frequencies and approaches.
While the impact of email and social media on communication has been extensive in the corporate world, face-to-face communication was still listed as the dominant force that drives business-to-business purchasing decisions. Conversely, 9 out of 10 benchmarking participants stated that telemarketing and mobile marketing had the least impact on purchasing decisions.
The 80-page study includes the insights of 183 leaders from 162 companies from different industry segments across six continents. The largest participation came from Pharmaceutical/ chemical industry professionals. Key study objectives included:
Benchmarking communication tools and usage frequency executives utilize for external communication
Identifying the preferred and most effective channels for external communication
This report will help communicators improve the efficiency and effectiveness of their external communication approaches and processes. The study also provides key insights and metrics across a variety of communication issues, such as preferred formats for reviewing business-related information from external sources and what types of information participants wanted to receive from external sources.
ABOUT BEST PRACTICES, LLC Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.
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