Brews American beer enthusiasts pushed away - WLOX.com - The News for South Mississippi

Brews American beer enthusiasts pushed away

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A list of the 9 beers American consumers no longer drink was compiled by 247wallst.com at the end of 2012. Are your favorites on the list? A list of the 9 beers American consumers no longer drink was compiled by 247wallst.com at the end of 2012. Are your favorites on the list?

(RNN) - For some, a good beer needs more than a familiar brewing company and a low price to be consumed.

As micro and regional breweries have grown in the U.S., specialty and low calorie beers have replaced light beers in the hearts of beer aficionados everywhere.

A post by 247wallstreet.com with statistics from Beer Marketer's INSIGHTS lists the nine beers Americans no longer drink. Familiar names and faded tastes are represented on the list, which is based on low sales and low barrel brewing by the largest names in beer.

According to 24/7 Wall St., the numbers were compiled as the "beer brands with a five-year (2005-2011) decline in sales of 30 percent or more."

The list of the least consumed beers is:

9. Milwaukee's BEST Light (Brewer: MillerCoors)

8. Miller High Life Light (Brewer: MillerCoors)

7. Amstel Light (Brewer: Heineken)

6. Miller Genuine Draft (Brewer: MillerCoors)

5. Old Milwaukee (Brewer: MillerCoors)

4. Milwaukee's Best (Brewer: MillerCoors)

3. Budweiser Select (Brewer: Anheuser-Busch InBev)

2. Michelob Light (Brewer: Anheuser-Busch InBev)

1. Michelob (Brewer: Anheuser-Busch InBev)

The site lists aggressive marketing of specialty beers by brewers, creation of new flavors and the strength of the economy between that time span as factors in the decline.

Many of the top brewers, like Anheuser-Busch Inbev and MillerCoors, have taken hits with their classics. In turn, they have created marketing strategies for new fan favorites like Budweiser Light Platinum, Shock Top and Blue Moon.

As consumer's priorities moved toward more taste and improved quality, top brewers filled that demand. In turn, they abandoned the marketing of some brews once considered household names.

"I think that part of the reason that brewers felt we had three down years was primarily the economy and a lack of innovation," said Beer Marketer's INSIGHTS executive editor Eric Shepard in an interview with 24/7 Wall St. "The buzzword for this year was innovation."

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