For hardcore shoppers, spending hours in a line for doors to finally open is just a part of the Black Friday experience. When the deals are done however, there's another shopping experience to be had around the corner.
"It's time to look at what is really the cornerstone and foundation of Mississippi's economy and that's small business," said Ron Aldridge.
As state director of the National Federation of Independent Businesses, Aldridge says small business is the state's driving force. Currently, Aldridge says small businesses make up 96 percent of all business in Mississippi, employing more than half of the state's workforce. To small business owners like Alex Edgin at Hemline, a clothing store in Ridgeland, it takes support to do it. That's why small business Saturday is more than just another day at the store.
"Get out and put your dollars back into your community," said Edgin.
It adds up to a big investment. Aldridge says spending $100 at a local business ensures about $73 of that money staying in the community. It's only about $43 at larger chain stores.
"You're investing 30 more dollars of that $100 in Mississippi, right here in your own community every time when you go into an independent home-owned store and buying local. That's a huge difference in your community," said Aldridge.
Not to mention Aldridge says, a little more personalized service and deals to be had.
"We strive to offer everyone kind of an individual experience here at Hemline and give that personal touch that you may not be able to find at bigger retailers," said Edgin.
"Small business owners are usually going to be there. That means you can talk directly to the person that can make a deal with you," said Aldridge.
Copyright 2012 Mississippi News Now. All rights reserved.
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