The Humane Society of South Mississippi is stepping up its efforts to raise money for a new shelter.
That's because an anonymous donor has pledged to match up to a million dollars in contributions until June 30.
That deadline is just four days away.
Arms were loaded, and baskets packed at the Gulfport Super Wal-Mart Saturday afternoon.
All these dog owners were hoping to pick up was top prize for their canines.
"Wal-Mart came up with the categories--the ugliest dog, of course, the cutest, shortest hair, longest hair, and smallest," said Cynthia Tanner of the Humane Society of South Mississippi.
Even though the competition was fierce, the owners agreed it was all for a good cause.
"It's a good way to raise money for the dogs that are less fortunate than ours, you know, and the cats also, and it's just a good way for the community to spend time together. It's good for the community and good for the families," said dog owner Cyndi Omar.
All of the money raised at the pageant is going to the Humane Society's new building fund.
This is one of many events being held to raise money for the shelter.
"Cellular South is having a car wash for us, and we're having some volunteers from Keesler helping us out at the car wash. We're also going to be out at the Movie Gallery this afternoon from 4 to 6. We're going to have the Sea Wolves out there. They're going to be auctioning off, raffling, I think a hockey stick," Tanner said.
As for the pets, they pranced and strolled away with various titles, but all played an important role in helping their fellow canines at the Humane Society.
Twenty dogs competed in Saturday's pageant.
The event raised more than $200 for the Humane Society.
If you'd like to make a donation to the Humane Society, call 863-3354.