(WMC-TV) – The Bluff City is packed with Elvis fans who have come from around the world to pay homage to the King of Rock and Roll.
But not all of them are spending their time and money in Memphis. Southaven is cashing in on Elvis Week, too.
Like many fans, Elvis impersonator Tim Rowland is bringing the spirit of The King to DeSoto County.
"I'm from here but they come from out of town, out of state, all over the world actually. Germany, Japan, China. You name it and they're here," said Rowland.
Many hotels in northern Mississippi are packed this week. Some are even running special deals to attract guests in town for Elvis Week.
Area shopping centers and local restaurants are also swamped.
Kim Terrell, executive director of tourism for Desoto County, says the impact is definitely being felt county wide.
"They spend a lot of money shopping and eating at our restaurants and staying in our cities," said Terrell.
So, why are so many tourist choosing areas like Southaven? Some say the answer is simple. Convenience.
"You're a little bit away from the main action, but it's give and take. It's not quite as crowded. A little more laid back," said Rowland.
Click here to see a list of events taking place during Elvis Week.
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