Dear old mom boosts sales for some businesses

BILOXI, MS (WLOX) - The cards, gifts and flowers that show mom how much you care can also mean big revenue boosts for local businesses. Around Mother's Day, florists, restaurants and gift shops often see a rise in sales.

If you haven't found that something special for your special mom, you still have time. Mother's Day is Sunday. Some local merchants say they're hoping for a lot of last minute shoppers.

Over the many decades Charlotte Hennig has been arranging flowers. She still gets excited knowing a bouquet is for a mom.

"Every arrangement that we take is hand done special for that mom,"said Hennig. "We try to make each one special because a child has gone out of their way to order for their mom because their mom is special."

Although Rose's Florist in Biloxi isn't seeing the high sales volume on Mother's Day it once did, the owners said business is picking up. More orders are coming in now, than a few years ago and they're staying open Saturday and Sunday to grab every last bit of business they can.

Hennig said, "People aren't spending as much money as they normally do. I think sometimes we don't really think about the holiday and then it's right there on top of us. And then everybody is panicked at the last minute trying to get mom something."

Martin Miazza Gift Shop in Gulfport has seen a steady stream of customers shopping for their mothers, grandmothers and wives.

"I think the economy for us has steadily done better for us every year,"said owner Kennedy White. "Even though you hear doom and gloom with the economy, we've been very fortunate. Maybe it's because we've been here so long. But this year was no different and probably this was the best Mother's Day yet."

White said, she thinks her Mother's Day success is in part because her merchandise is as unique as the mothers who receive them.

"They are exclusive to us. Some things like the bracelets-we design," White said. "This like McCarty and Annieglass. We're the only place in Gulfport. Same thing with this line Agraria. I think that makes a huge difference."

Just a little history lesson on Mother's Day. President Woodrow Wilson made it an official national holiday in 1914.

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