Coast tourism leaders reach out to international travelers

BILOXI, MS (WLOX) - has learned the Mississippi Gulf Coast Convention & Visitors Bureau is rejoining a group to attract tourists from all over the world.

Tuesday morning, the CVB will announce that it's rejoining SouthCoast USA, a tourism destination organization that spans the coastline of four Gulf Coast/ I-10 corridor states, from the panhandle of Florida to Lake Charles, Louisiana.

"The goals and objectives of this ten plus year old organization have refocused in a very good way," said Beth Carriere, Executive Director of the Mississippi Gulf Coast Convention & Visitors Bureau. "SouthCoast USA will start marketing directly to the larger scope of International visitors by addressing their desire for regional destinations in the U.S. to visit and spend weeks, not just days."

Carriere, who was recently hired to lead the Mississippi Gulf Coast Convention & Visitors Bureau, is also the incoming 2012 Chairperson of South Coast USA. She said the group markets intensely to foreign travelers, but also targets domestic travelers with "Tour of the South Coast" travel itineraries which present easy to follow Gulf Coast vacations.

"These travel itineraries will be perfect for the snow bird and retired traveler as well," said Carriere. "We are smack in the middle of the SouthCoast map."

The bureau hopes to bring attention to South Mississippi's "worldly features" like the Ohr-O'Keefe Museum, NASA's Infinity Science Center, Beauvoir and the Walter Anderson Museum, as well as our beaches, casinos, and seafood.

It will also soon be easier for web users from anywhere to learn about the Mississippi Gulf Coast online. Carriere said the CVB's website will soon be available in more than 20 languages, through Google Translation.

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