Sex, drugs and alcohol: Tips for watching Super Bowl commercials - WLOX.com - The News for South Mississippi

Sex, drugs and alcohol: Tips for watching Super Bowl commercials with kids

Updated:
© iStockphoto.com/Brad Killer © iStockphoto.com/Brad Killer

SOURCE Wake Forest University

As families get ready to watch the Super Bowl this weekend, what else will they see besides touchdowns and field goals?

Ads promoting alcohol and other products geared toward an older audience.

Christy Buchanan, professor of psychology at Wake Forest University and an expert on parent-child relationships, says parents shouldn't squirm on the couch until each round of beer ads is over, but should take action. They can turn uncomfortable moments in front of the TV into "values moments" with their children.

"It is important for parents to address issues and share their values," says Buchanan, "So, when beer commercials come on, talk about your views on drinking. There are so many societal messages that say 'drinking makes life fun.' This is a parent's opportunity to say what they think and start a discussion."

Pro football is by far the most popular sport to watch among kids; 66% of kids ages 7-11 say they watch pro football on television. A study by the non-profit group Common Sense Media reviewed nearly 6,000 commercials in 60 NFL games in a recent NFL season and found the following:

  • 300 of the ads were for alcohol
  • 40% of the games included advertisements for erectile-dysfunction drugs
  • 500 of the advertisements involved significant levels of violence, including gun fights, explosions, and murders
  • 80 of the advertisements involved significant levels of sexuality, including scenes about prostitution and strippers

Buchanan offers the following tips to parents trying to figure out what to do when a kindergartner asks, "What is Viagra?" or a teenager comments on how much fun people are having in a beer commercial:

  • Take a "values moment" -- Leave the TV on, but talk about family values. For older children (middle school age and up), use the opportunity to engage children in conversation, particularly about issues such as drinking.
  • Ask children what they think about what they are seeing or hearing, then respond to their perceptions and reactions.
  • Switch channels and find another show -- For younger children, hit the previous channel button to Animal Planet or "Sponge Bob" on the remote control. Go back to the game in two minutes.
  • Mute the TV -- Without the sound, commercials lose a lot of their impact. Use this time to talk about what's happening in the game.

"I do think that doing things like the Super Bowl can be 'family bonding' events despite the commercials," Buchanan says.

  • Most Popular StoriesMost Popular StoriesMore>>

  • Man killed in exchange of fire with deputy identified

    Man killed in exchange of fire with deputy identified

    Tuesday, April 15 2014 6:18 PM EDT2014-04-15 22:18:06 GMT
    The Stone County man who was killed Monday after exchanging fire with a Sheriff's deputy has been identified.More >>
    The Stone County man who was killed Monday after exchanging fire with a Sheriff's deputy has been identified. Stone County Coroner Wayne Flurry said William Peyton Ayers, 46, died as a result of gunshot wounds to his chest and torso area.More >>
  • First responders ask Diamondhead residents to mark homes

    First responders ask Diamondhead residents to mark homes

    Wednesday, April 16 2014 6:54 AM EDT2014-04-16 10:54:05 GMT
    It's not a problem exclusive to Diamondhead, but residents who fail to post their addresses on their homes and mail boxes are making it tough for first responders to find them during times of emergency.More >>
    It's not a problem exclusive to Diamondhead, but residents who fail to post their addresses on their homes and mail boxes are making it tough for first responders to find them during times of emergency. As WLOX News found out, Diamondhead's unique street names only compound the problem.More >>
  • Skatepark to become a soundstage; Rollergirls left 'homeless'

    Skatepark to become a soundstage; Rollergirls left 'homeless'

    Wednesday, April 16 2014 6:52 AM EDT2014-04-16 10:52:09 GMT
    Plans are in the works to turn the Harrison County Skatepark on Debuys Rd. into a soundstage for film production. But the impending deal means the Mississippi Rollergirls will have to find a new home.More >>
    Plans are in the works to turn the Harrison County Skatepark on Debuys Road into a soundstage for film production. But the impending deal means the Mississippi Rollergirls will have to find a new place to practice.More >>
*DISCLAIMER*: The information contained in or provided through this site section is intended for general consumer understanding and education only and is not intended to be and is not a substitute for professional advice. Use of this site section and any information contained on or provided through this site section is at your own risk and any information contained on or provided through this site section is provided on an "as is" basis without any representations or warranties.
Powered by WorldNow

208 DeBuys Road
Biloxi, MS 39531
(228) 896-1313

FCC Public File
EEO Report
Closed Captioning

All content © Copyright 2000 - 2014 Worldnow and WLOX. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.