Shoppers packed the mall Friday night

By Jessica Bowman – email

BILOXI, MS (WLOX) - Dedicated bargain hunters were shopping from dusk till dawn on Black Friday. At Edgewater Mall the lines were still long, the cash registers were still ringing and the shopping traffic just kept coming.

Door busters ended early, but ten hours later the mall was still packed.

"Hasn't died down yet. It's been busy since five a.m. Going strong still," said Ricardo Gonzalez.

Jordan Higginbotham said, "Still shopping. Yes, it will continue all day."

The holiday rush is here. Stores were being bombarded with shoppers like Jordan Higginbotham who said the sales are worth the work and he was going on fifteen hours.

"I ended up saving about $100. I spent $400 so ended up saving a lot of money," said Higginbotham.

The shopping extravaganza was still going strong throughout the day inside anchor store JCPenny.

Brandy Beaver said, "Oh my gosh, steady. I couldn't even count the number. I've seen steady people walking in and out of the mall. I would say, oh gosh, somewhere in the 20,000's or so."

JCPenny Supervisor Brandy Beaver said they wanted to make sure their customers had plenty of opportunities to save on the biggest shopping day of the entire year.

"We did have coupons that started at three and go on until we close so we have picked up some business and it's been steady, steady, steady," said Beaver.

"Madness. There's been a lot of people. I couldn't walk anywhere without hitting somebody," said Higginbotham.

The mall closed at ten and JCPenny closed its doors at 11 p.m.

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