Some call them the "I'm not your Mama ads". One particular spot, features two rather unkempt men tossing some litter out of their pickup truck, only to be scolded by former First Lady Pat Fordice.
Critics have said, by portraying those doing the littering in such an unfavorable light, the ads re-inforce a negative stereotype of who Mississippians are. The ads are the brainchild of the Godwin Advertising agency. Creative services director, Todd Ballard defends the ads. Ballard says, "We don't expect everyone to like every spot, but, as long as they react to them and think about them, and remember that litter is an issue, that is what we are trying to do."
If success is measured by how many people remember that ad, they are working. Several people we spoke with on the streets of Gulfport today told us they like the ads and think they will be effective. Only one person said she is slightly offended by the insinuation that Mississippians are ignorant and stupid people.