Businesses trying to lure holiday shoppers online - WLOX.com - The News for South Mississippi

Businesses trying to lure holiday shoppers online

By Trang Pham-Bui – bio | email

OCEAN SPRINGS, MS (WLOX) – Working with a small loom in her shop in downtown Ocean Springs, Kathleen Brown turns ordinary fiber into fine hand-crafted rugs, blankets and shawls.

"Everything is hand-woven. That's unique. Kind of a lost art," Brown said.

Brown also uses an ancient Japanese braiding technique called Kumihimo to create her jewelry and handbags.

"It's something nobody has got in this part of the country.  Most people haven't even heard of it," Brown said.

To expose "Kathleen's Fiber Arts" to the rest of the world, Brown is launching her store web site this week.  It's a move she hopes will give her new business and holiday sales a much-needed boost.

"It's been slow in November compared to what I thought it would be," she said. "So I'm hoping December picks up."

Marcia Manuel knows the value of cyber sales, especially for small businesses.  She started selling her hand-blown glass jewelry and original artwork online, before she opened her downtown store called The Glass Fish.

"It's certainly a great way to get your work out there and for anyone who's in another area who can't be here," said Manuel.  "I'll have someone come in and they'll say, 'My mother loves this' and I'll say, 'I have a website. She can look at my pieces online and make a purchase that way.'  We get a lot of calls for special orders."

Local retailers hope shoppers who surf the net for holiday gifts on Cyber Monday, will get hooked on south Mississippi's one-of-a-kind creations.

A California company that tracks Internet sales reported sales for the day ran about 20 percent ahead of last year. The Internet accounts for about 10 percent of holiday shopping.

About 97 million Americans were expected to shop online this Cyber Monday.  That's an increase of 11 million over last year.

 ©2009 WLOX. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

  • NEWSMore>>

  • Biloxi Upper Elementary students taking part in kindness challenge

    Biloxi Upper Elementary students taking part in kindness challenge

    Friday, January 19 2018 9:58 AM EST2018-01-19 14:58:28 GMT
    Students at Biloxi Upper Elementary are getting a lesson in kindness this week. (Source: WLOX)Students at Biloxi Upper Elementary are getting a lesson in kindness this week. (Source: WLOX)

    Students at Biloxi Upper Elementary are getting a lesson a special lesson in kindness. On Thursday, they launched the Great Kindness Challenge. It's a national initiative to prevent bullying and improve student engagement. Fifth and sixth graders at Biloxi Upper Elementary are focusing on being helpful and nice to one another. Faculty members held a program to get students to participate. 

    More >>

    Students at Biloxi Upper Elementary are getting a lesson a special lesson in kindness. On Thursday, they launched the Great Kindness Challenge. It's a national initiative to prevent bullying and improve student engagement. Fifth and sixth graders at Biloxi Upper Elementary are focusing on being helpful and nice to one another. Faculty members held a program to get students to participate. 

    More >>
  • Couple who used stolen Saints box seats say they bought them from a stranger

    Couple who used stolen Saints box seats say they bought them from a stranger

    Thursday, January 18 2018 10:43 PM EST2018-01-19 03:43:37 GMT
    A close up view of the tickets in question. (Photo Source: WLOX)A close up view of the tickets in question. (Photo Source: WLOX)
    Lance and Jamie Clemons sat comfortably among the 70,000 fans watching the Saints top the Jets on Dec. 17.
    More >>
    Lance and Jamie Clemons sat comfortably among the 70,000 fans watching the Saints top the Jets on Dec. 17.
    More >>
  • Several school districts reopen Thursday

    Several school districts reopen Thursday

    Thursday, January 18 2018 2:35 PM EST2018-01-18 19:35:06 GMT

    It was a bitter cold start to a school day for thousands of students around the coast.

    More >>

    It was a bitter cold start to a school day for thousands of students around the coast.

    More >>
Powered by Frankly