BILOXI, MS (WLOX) - The annual "Cruisin the Coast" event is about to bring some welcome business to the tourism industry.
Many hotels are already booked solid for the weekend of October 9th. And rooms for this coming weekend are also going fast.
Cruisin' officially kicks off this Sunday and hotel owners are counting down the days.
"We're actually booked through the weekend. It's starting to pick up early in the week. Not quite there, but when you get in the middle or the heart of the event, we're booked pretty solid," said Jeff Prusinowski, with Treasure Bay casino resort.
It's the same tune down the highway at Hard Rock.
"Brings that little bit of extra for that whole week. We're looking forward to it," said Hard Rock marketing director, Chris Kern.
Hard Rock's 317 rooms are sold out for the weekend of the 9th.
Crusin' the Coast brings repeat business each year. Car lovers began booking rooms a year ago.
"Obviously we know there's going to be a lot of cruisers on the coast. We have a lot of events booked for them while they're going to be here. Starting as early as Wednesday, we're having a pool party out at our pool from two until six o'clock Wednesday afternoon. And all the cruisers are invited," said Kern.
"It's an absolute, wonderful boost. We need it to happen every month," said Linda Hornsby, who directs the Mississippi Hotel & Lodging Association.
Hornsby says it's not just the big casino resorts that cash in. Most every smaller hotel in the three coastal counties will also be extremely busy, if not sold out.
"Probably going to be as close to a sellout as you get on Friday and Saturday nights. There's always rooms that come open at the last second, people that over-reserve and then drop one or two as it gets closer, usually we're able to sell those real quickly," she said.
"Actually, the timing I think is excellent. Tourism tends to wane a little bit. Kids are back in school and it brings in another group of folks to come in and visit the Biloxi-Gulfport area," said Jeff Prusinowski.
There are about 12,000 thousand hotel rooms on the coast. Many are booked solid for next weekend, and quickly selling out for this weekend and early next week.