GM rolls the dice with new campaign

By David Elliott - bio | email

BILOXI, MS (WLOX) - On the heels of the government sponsored Cash for Clunkers program, General Motors is taking a chance with a new program. GM is offering a money back guarantee on its vehicles.

"This is a bold program," said Steven Dibble, General Sales Manager at Preston Hood Chevrolet in Biloxi.

The money back guarantee applies to 2009 and 2010 Buick, Chevrolet, Cadillac and GMC products. If the buyer is not satisfied with the vehicle, it can be returned up to 60 days after the purchase. It must have been driven less than 4,000 miles and loan payments must be current.

"GM is putting its money where its mouth is," Dibble said.

The General Motors campaign reflects a company that is taking chances after emerging from bankruptcy and getting a government bailout. The tag line on new GM commercials is, "May the best car win."

The program runs through November 30th. Click here to learn more about the GM 60-Day Satisfaction Guarantee.

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