BILOXI, MS (WLOX) - The United Way is kicking off its annual campaign and it's doing so with a new leader.
To jump start the United Way's three month fundraising campaign, the South Mississippi organization welcomed its new CEO, Sue Suter.
"South Mississippi is at a tipping point and I believe that I want to be a part of that," Suter said. "I am a firm believer that people need to give to the United Way because they understand why they're giving."
Suter has been on the job for two days and she's already gearing up for the organization's Pacesetter fundraising campaign.
"If someone had told me that three or four months ago that I would be moving to Mississippi, I would have been like, what?"
However, after spending time in South Mississippi and learning more about the needs of the United Way, Sue Suter is thrilled to call the coast her new home.
"I was so impressed by the volunteers, by the staff, by the resilience and by the opportunity," Suter said. "The timing was just perfect to come down here and reach a new level, I think."
"For her to come all the way across the country to lead our organization shows her commitment to the United Way and particularly to South Mississippi," Karen Sock said.
Karen Sock is also in a new role with the organization. Sock is the 2009 campaign chair. And like the new CEO, she welcomes competition as the organization moves to new heights.
"If you tell me I can't do something, I'm going to show you how it shall be done," Sock said.
"No longer is the day that we're satisfied with how many meals an agency serves. We want to know what kind of an impact it has on a community."
Leaders say it's the partnership with non-profits that allows South Mississippi to live and give united.
"What we're doing is about our community," said Sock.
The Pacesetter campaign has already raised more than $300,000.